So what does it mean to be a UI designer? It means you understand the system and boundaries you’re working in, and you understand the context of a project and the user base it’s reaching. It means you understand when it’s ok to break convention. It means knowing that delighting people takes more than a pretty picture: it takes a story, it takes personality, and it takes empathy. Disregarding any or all of these things under the guise of “staying true to your style” isn’t courageous—it’s cheap. You’re not solving a problem, you’re doing production work.